Vol. 1 No. 1 (2026): Voloume-I, Issue-I, January 2026

Articles

• Decoding Social Commerce: Neuromarketing Insights into the Consumer Purchase Behavior

  Diksha Gandhi, B. S. Bhatia, Nidhi Aggarwal (Author)

  1 - 18

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• Impact of Technological Advancements on Alumni Relations Management in Higher Education

  Jagdeep Sharma, B.S. Bhatia, Santosh Bali (Author)

  19 - 30

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• The Double-Edged Sword: Cyber security’s Definitive Impact on Digital Currency Legitimacy and Adoption

  Neha Soni, Dimple Sharma (Author)

  31 - 40

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• A Study on Opportunities and Challenges in Implementation of Artificial Intelligence in Human Resource Management

  Santosh Bali, Anchal Dhiman, Nidhi Aggarwal (Author)

  41 – 49

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• Hydrogeochemical Assessment of Groundwater Contamination and Human Health Implications in Bathinda, District Punjab

  Tanu Taneja, B. S. Bhatia (Author)

  50 – 63

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• An Indian Case Based Study Examines Sustainability through Corporate, Rural, and Urban Case Narratives

  Shubhreet Kaur, Nidhi Aggarwal (Author)

  64 – 75

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• Human Resources and Risk Management in Agriculture

  Ramanjot Kaur, Dimple Sharma (Author)

  76 – 83

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